Not another content backlog.
A shipped rich content, from one URL.
Product Lens turns any product link into a structured, accessible, embeddable content block — built by Divante.
Marketplaces live and die by their product pages — and most of them are thin.
One catalog, thousands of writers
A marketplace's conversion rate is the average of its sellers' content quality — and most sellers have no in-house content team.
Rich content takes a crew
Hero imagery, highlights, specs, galleries — doing it well has always meant a copywriter, a designer, and a developer per SKU.
That doesn't scale
Manual production can't keep pace with thousands of sellers and hundreds of thousands of SKUs — so most listings stay thin.
See exactly what ships.
This is the live app, generating a full content block from a single product link — highlights, feature sections, and real imagery, fully editable before publishing. Try it on a different product.
WCAG 2.1 AA, checked automatically.
Every page is scanned with axe-core and can auto-fix common violations — alt text, contrast, landmark structure — with one click. For EU marketplaces, this is compliance work that usually falls on no one.
One generation, every market.
The same content translates into Polish, Spanish, German, and more — without re-running extraction. Only the persuasive copy translates; names and specs stay untouched.
Fully editable, field by field — and yours to brand.
Every hero line, highlight, feature section, and spec is a plain field you can rewrite, reorder, or remove before it ships. The HTML itself adapts too — typography, color palette, and tone of voice carry through, so the result reads like your product page, not a generic block stitched onto your site.
Live on Shopify today. Built to connect anywhere.
Product Lens ships as a Shopify App Store listing right now, plus a standalone web app with an API — so it doesn't have to run as an island next to the systems you already use.
Shopify App Store
Install directly into your Shopify admin and generate PDP content for your catalog without leaving the platform.
Connect via API
The same generation engine is available as an API — wire it into your product database, PIM, or CRM to run at catalog scale, on your own schedule.
Minutes, not hours. Pennies, not hundreds of dollars.
No team, no time, no choice
Most sellers have no copywriter, photographer, or developer — and no time to brief one per SKU.
| Manual production | Product Lens | |
|---|---|---|
| Time per SKU | 4–6 hours | ~5–10 min |
| Cost per SKU | ~$160–360 | ~3–7¢ |
One catalog, one conversion rate
Inconsistent seller content drags down catalog-wide conversion — the platform owns this problem either way.
Based on ~1–2 hrs of manual work vs. a few minutes of review per SKU, in a standard 40-hour work week.
Questions, answered.
What is Product Lens?
A tool that turns a product URL into a structured, accessible, embeddable PDP content block — built by Divante for marketplaces and their sellers.
Who is it for?
Marketplace platform teams who want consistent PDP quality across thousands of sellers, and individual sellers or brands who don't have a content team of their own.
How is it different from generic AI writing tools?
It doesn't start from a blank prompt. It reads the real product page, extracts structured content into a fixed schema — hero, highlights, feature sections, gallery, specs — and fills image gaps. The output is a ready-to-embed content block, not a paragraph to rewrite.
Which platforms does it support today?
A standalone web app, plus a Shopify App Store listing. Talk to us if you need it embedded into a specific marketplace stack.
Do I need design or development skills to use it?
No. Paste a URL, review the generated content, tweak any field, then copy the self-contained embeddable HTML.
What does the accessibility checking cover?
Every generated page is scanned with axe-core against WCAG 2.1 AA, with one-click fixes for common issues like alt text, contrast, and landmark structure.
What does a pilot look like?
We start with one seller cohort or one category, generate content for it, and measure the difference — before any catalog-wide commitment.
Let's run a pilot on your highest-impact category.
Pick one seller cohort or one category, generate content for it, and measure the difference — before any catalog-wide commitment.